As the year winds down, Google has released some introspective blog posts about its changing nature. Today, it recapped the evolution of search in six minutes, describing the evolution of Google’s core product from its breakout PageRank algorithm to its new real-time, local and social directions. It also published an illuminating timeline of the major changes to Google search.
Last week, Google fellow Amit Singhal, who appears in today’s video, published some thoughts on personalization, which has been Google’s most publicized and controversial change to its core product. Google’s in a thoughtful mood about its recent changes. As Vic Gundotra made clear at Web 2.0 this fall, the company’s whole identity is shifting. Here are four major trends in how Google search has evolved over time.
